United MileagePlus are about to launching a great incentive for converting points in October, so hold on if you need some United miles!

The offer page is here. As it hasn’t started yet you will be redirected to a placeholder instead, however in Terms and Conditions you can see all the details already.

• Registration: To qualify for this offer, members must register for the promotion between October 1, 2023 and 11:59pm EST on October 31, 2023 (“Promotional Period”).

• Qualifying activity: A member must earn award miles as a result of one or more points to miles conversion transactions from any combination of MileagePlus hotel partner programs that offer a points to miles transfer program that are conducted during the Promotional Period (“Qualifying Activity”) in order to qualify for MileagePlus Hotel Points-to-Miles bonus miles (“Bonus Miles”). Qualifying Activity must be completed by 11:59pm EST on October 31, 2023.

• Posting of Promotional Miles: At the conclusion of the promotion, all miles earned by each member from Qualifying Activity will be multiplied by 30% to determine the eligible bonus up to a maximum of 25,000 bonus miles. Bonus miles will be credited into the member’s account on or before January 31, 2024. The maximum bonus miles that can be earned by a member under this promotion is 25,000. MileagePlus will not be responsible for technical problems with partner miles postings, or failures or delays in miles postings by hotel partners, that would render any points to miles converted as ineligible under this promotion.

Basically you’ll earn 30% bonus when any hotel points into United miles in whole October, after you’ve registered to the offer. The bonus is capped at 25,000 miles under this promotion.

Although a few hotel programs will be participating, the true value lies only in converting Marriott Bonvoy points.

3 Marriott points converts into 1 United mile, and as a permanent offer you are awarded 10,000 bonus miles when converting 60,000 Marriott points. With this new promotion on top, you earn 39,000 United miles when converting 60,000 Marriott points, which is an excellent deal. If you convert 180,000 Marriott points, you’ll get 115,000 United miles in total.

Unfortunately United devalued their U.S. – Europe redemption recently, and now a one-way flight in business costs at least 80,000 miles.

Good news is however, there’s no carrier-imposed surcharges. For the same route BA wants 80,000 Avios + £175, and 47,500 points +$977 from Virgin Atlantic!